Okay, so I got curious about Michael Jordan’s tequila brand, Cincoro, and decided to do a little digging today. It wasn’t anything super formal, just wanted to see what the buzz was about.

First, I opened my browser and typed in “Michael Jordan Cincoro.” Simple enough, right? I scrolled through a bunch of articles and landed on the official Cincoro website.
Exploring the Website
The site itself was pretty slick. Lots of dark colors and fancy-looking bottles. I noticed they had a few different types:
- Blanco
- Reposado
- Añejo
- Extra Añejo.
I clicked around, checking out the descriptions of each one. It was all about the “finest ingredients” and “unique taste.” You know, the usual marketing stuff, but it did sound good. I saw that they emphasize the use of both highland and lowland agave, which I guess gives it a special flavor profile.
Getting More Info
Then I went back to my search results and found some reviews and articles. I wanted to see what regular people thought, not just the company’s own description. I read through a few, and found that the opinions were kind of mixed.
Some people raved about the smoothness and complexity, especially of the pricier Extra Añejo. Others thought it was good, but maybe not worth the high price tag. Pretty standard stuff for a luxury item, I guess.

My Overall Impression
After spending a bit of time looking into it, Cincoro seems like a genuinely high-quality tequila. It’s clear they’re aiming for the top shelf. Whether it’s worth the cost is probably a matter of personal taste and budget. I didn’t actually buy a bottle, but I added to my wish-list to try it someday. Maybe for a special occasion!
That’s it, just little investgation for my day.