Hey guys, so I’ve been digging into this whole “Joe Rogan Experience sponsors” thing, and let me tell you, it’s been a ride. I started out just curious about who’s backing up this massive podcast, and it turned into a whole exploration of how sponsorships work in the podcasting world.
First off, I went down the rabbit hole of finding out who’s been sponsoring the show. I mean, Joe Rogan’s podcast is huge, right? It’s consistently ranked as one of the most popular podcasts and currently distributed by Spotify, so obviously, some big names are gonna be involved. Turns out, there are some regulars like Onnit, Athletic Greens, and Cash App. Makes sense, these companies probably see a ton of value in getting their products in front of Rogan’s audience.
Then, I started looking into how this whole sponsorship thing has changed over time. It’s not like it started yesterday, the podcast began in May 2010. The landscape of who sponsors the show and how much they pay has definitely shifted. I found some talk about a guy named Kevin Johnson, who apparently is Rogan’s sponsorship coordinator. I guess when you’re as big as Rogan, you need someone to handle all those deals.
And speaking of deals, the numbers are insane. I read somewhere that Spotify paid Rogan something like $100 million to secure his podcast in 2020. $100 million! Can you believe that? It got me thinking about how much these sponsors pay to get a shoutout on the show. While terms of the deal weren’t disclosed. I’m guessing it’s a pretty penny, considering the reach and influence the podcast has.
- Started by figuring out the major sponsors: Onnit, Athletic Greens, Cash App.
- Looked into the evolution of sponsorships over time.
- Found out about Kevin Johnson, the sponsorship coordinator.
- Dug into the Spotify deal, which was reportedly around $100 million.
- Explored potential reasons for Rogan’s move to Spotify.
I also tried to understand why Rogan went with Spotify in the first place. I mean, $100 million is a lot of money, so financial security was probably a big factor. But I also saw some folks mentioning “growth potential,” which I guess means reaching even more listeners through Spotify’s platform. Makes sense, right? More ears, more potential customers for those sponsors.
My Main Takeaways
This whole deep dive really opened my eyes to the business side of podcasting. It’s not just about putting out content; there’s a whole ecosystem of sponsorships and deals that make it all possible. And for a show as big as The Joe Rogan Experience, it’s a serious business. I learned that it all boils down to the sponsors that align with his philosophy on health and fitness. From a business perspective, it also makes sense for Rogan to have decided upon Spotify due to financial security and growth potential.
Anyway, that’s my little adventure into the world of Joe Rogan’s sponsors. Hope you found it as interesting as I did!
